News

07/05/2012
← Return to news list

On July 2, Krasnodar The seminar "New PRavila network," organizer PR-agency "Avangard"

"The era of Web 2.0 has changed the PR. Specialist public relations not need mediators (the media) to communicate with the public and communicate to him the necessary information. Online PR equals marketing. In fact, today, PR was a determining factor of success in a complex system of integrated marketing communications, "- said the author of the seminar participants, a teacher at George Mason University and the State University of Kansas, USA, Sergei Samoilenko.

Seminar participants learned techniques optimizing sites for search engines, as well as on how to use blogs, podcasts, viral marketing and online media to work with potential clients and customers, how to evaluate the effectiveness of PR in the network and beyond.

Today, the network becomes very important content. Keep visitors on the site and turn it into a buyer only to competent and interesting content. Also on the company is judged by how it is represented in the network. It is therefore important to maintain a balance of unique content with the required keyword density. We should not be afraid to share useful information with everyone. Oh you need to know, to speak and to quote.

"I agree with the definition of PR, as the art of wind and keep friends. And for that, the network provides unlimited possibilities. Today, we are striving to use them. The agency and staff have their own page in many social networks, such as livejournal, Facebook, Twitter », - said the director of PR-agency" Vanguard "Vitalii Sheremet.

Information about the organizers

Lecturer Seminar - Samoilenko Sergey Ph.D., professor at George Mason University and the University of Kansas, USA, organizer of seminars Russian National Communication Association NSA. Mr. Samoilenko is a member of the National Communication Association, the International Communication Association and the Association of Public Relations USA (PRSA). Taster Oxford University Press.

The organizer of the seminar PR-agency "Avangard" - representative of PACO in southern Russia. Working in southern Russia in 2006 One of the well-known projects PR agency "Vanguard" is an annual conference «PR campaigns."