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06/04/2012
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Avangard PR-agency organized the event to open Mercedes-Benz center in Krasnodar

"The company has set KLYUCHAVTO Vanguard PR-Agency task to make such an event that guests will be called the" event of the year "Krasnodar, which will say a few more years. Actually, from this setup, we have developed and the concept of the event, and the whole show program ", - said the director of PR-agency" Vanguard "Vitalii Sheremet.

The concept of the celebration

"The company has set KLYUCHAVTO Vanguard PR-Agency task to make such an event that guests will be called the" event of the year "Krasnodar, which will say a few more years. Actually, from this setup, we have developed and the concept of the event, and the whole show program ", - said the director of PR-agency" Vanguard "Vitalii Sheremet.

Among the highlights of the celebration include a holographic show, created specifically for the presentation of sports car Mercedes SLS AMG and reproduced for the first time in the South of Russia.

It should be noted that the PR-Agency Vanguard managed to keep the same style filling shows and interior design. Main theme of the event was the confrontation of two worlds: the "World of perfect people" and "World of advanced machines."

Details of the event scenario

In the "human side" salon decorated art objects known artist Michael Smaglyuk (Member of the Union of Artists of Russia, was awarded the honorary fund Faberge for his contribution to the development of jewelry) made of a paper by the author's technology. In his installations, the artist raised the problem of human co-creation with God, height, ideas and concerns of their implementation. Show program of the cabin was filled by the human senses and passions, they reflect in their rooms theater mimes and Shadow Theatre.

In the "mechanistic parts" interior was all extremely technologized. Bright acrobatics in neon costumes Special performance with robotic characters emphasized manufacturability "Peace Machine".
Good decision PR-Agency Vanguard can be called that there was no real leader. Suddenly, on plasma screens throughout the center, appeared robotic human head, announces the news in the world of men and machines.

Idea development festive event belongs to director Roman Arkhipov. The program involved the Moscow theater comedy "Grim weight."

The organization of the celebration

The functions of the PR-agency "Vanguard" was part of a full range of services to organize the event, including guests, production of printed materials, the filling shows, install sound, lighting, stage equipment.

"Among the challenges faced by the agency in the organization of the event can be noted that in Krasnodar was not easy to find a scene that could withstand a car, and our script demanded that the machine not only stood, but went on the stage. Another challenge with which we deal with, but it took a few hours of our efforts and the invention in place of non-standard solutions, was the installation of a sports car Mercedes SLS AMG on the stage ", - said Vitaly Sheremet.

See detailed photo report on Facebook